SOME OF OUR WORK
DERMASTORE®
Dermastore® is an online skincare store (it was the first of its kind in South Africa) that offers some of the most scientifically-celebrated skincare products and cosmeceuticals in the world.
EMAILERS – SOCIAL MEDIA CONTENT – PRESS & INFLUENCER RELATIONS
Since 2016, Finch and Grey has produced the renowned weekly Dermastore® emailers and all related content for social media. Each content-rich emailer focuses on a new dermatology topic and seeks to be engaging, educational and crafted for conversion. We carefully handle every aspect from mood boarding to design, copywriting and scheduling.
We are also very proud to manage press and influencer relations for Dermastore®, identifying and collaborating with brand-right influencers and publications in order to effectively position the brand within the right niches. We consistently nurture these relationships, contributing value to the long-term brand success through meaningful audience connections.
Engaging, bespoke social media content crafted within the framework of a fine-tuned, strategic, calendar-based plan.
We cultivate highly successful campaigns and forge meaningful long-term relationships with leading influencers and press.
“In the years of collaborating with Finch and Grey, they have never missed a punctuation mark, let alone a deadline. Their warm personalities and flair for what they do shines through in every engagement, and their contribution to our business growth has been indisputable.”
Dermastore® online
Dermastore® on Instagram
Dermastore® on Facebook
Dermastore® newsletters
PESTO PRINCESS
A beloved South African brand that has been making the best pesto for over 25 years.
STRATEGY – SOCIAL MEDIA – DESIGN – PHOTOGRAPHY – EMAILERS – INFLUENCER MARKETING – DIGITAL ADVERTISING
For over 7 years, Finch and Grey has been at the helm of digital and content marketing for Pesto Princess. From top-level strategy and social media content creation to community building, meticulous calendar-based planning, photography, videography, influencer marketing, recipe development and production, strategic brand partnerships and a robust paid digital advertising strategy, our team is 100% invested in the growth of this much-loved South African brand with a rich story to tell and inspiration to share.
We manage a vibrant and engaged community of Pesto Princess fans on both Instagram and Facebook with 33k+ followers and 37k+ followers respectively.
DELIGHTING THROUGH FOOD, ONLINE
We aim to create a positive space of connection and inspiration for chefs, food enthusiasts and home cooks alike, sharing recipes, inspiration and conversation.
ORIGINAL RECIPE DEVELOPMENT
Guided by business and sales objectives, seasonality, as well as food and lifestyle trends, we conceptualise, develop and shoot original recipes using the Pesto Princess range of pestos, pastes, soups and sauces.
STEP-BY-STEP RECIPE VIDEOS
Recipes are also captured as step-by-step videos for both Instagram and TikTok.
STRATEGIC BRAND PARTNERSHIPS
We identify and broker alignments with like-minded brands like Le Creuset, crafting highly effective campaigns aimed at enhancing brand awareness, positioning and community growth.
At the heart of our content marketing mix is a robust, retail-focused paid media strategy aimed at supporting our stockists and driving feet into stores.
PAID DIGITAL ADVERTISING
CITADEL WEALTH MANAGEMENT
Leading wealth management specialists in South Africa for over 30 years.
‘CONVERSATIONS’ – A SERIES BY CITADEL (SERVICES WE OFFERED?)
Why do conversations about wealth make people uncomfortable? Many have grown up feeling uncomfortable talking about wealth, or anything related to finances. Yet it is one of the most important conversations you can have with those you love.
We believe that talking about wealth empowers your family to work towards financial freedom and achieve a legacy that is beyond remarkable. You simply cannot afford to not talk about finances. We set out to find out why family members shy away from these important financial conversations in a three-part experimental series, “Conversations – A series by Citadel”.
We were commissioned by Citadel to create a digital campaign which appealed to the human truth that we don’t have uncomfortable conversations about money with the important people in our lives. Together a three interview-style / TV advertisement style videos, which were also cut down into social media friendly clips supported by paid media, a landing page on their website sought to convert viewers into potential Citadel investment clients. It was a success.
JULEP
“Thank you for everything you’re doing to build this brand. It’s really moving to another level with the Finch and Grey team behind it – and it is so exciting!”
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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